Description

At OpenPass Asia, we delicate to the prosperity of ASEAN community through the creation a smart, seamless and sustainable mobility network named OpenPass in ASEAN region where people should be able to travel seamlessly with ease no matter where they are, what services they use, and who services them through the digital travel transactions, the integration of different public and private mobility services and the available electric vehicles.

We are looking for a Marketing Manager, who would together with our Country General Manager take the OpenPass brand and service to Indonesia. In this role, you will report to our Country General Manager, with a dotted line to HQ Global Head of Marketing & Media.

As OpenPass is the first operator of digital mobility pass in the region, you get to build and develop a brand for a pioneer and a thought leader in its space. You also get to develop a completely new category on the market, which is both challenging and inspiring. You will also have an important role in supporting our Country General Manager in building and developing our presence in Thailand including the establishment of the partnerships with local partners. 

This position is based in our office in Jakarta, Indonesia.

Responsibilities

• Operate all marketing and communication activities online and offline in OpenPass Asia’s regional team to support OpenPass’s brand awareness among end-consumers and convert local marketing efforts into tangible sales in liaison with the Country General Manager, local marketing agencies and OpenPass Asia’s Marketing & Communications team in headquarter.

• Deliver to local B2C & B2B user acquisition and sales conversion targets.

• Represent Indonesia in OpenPass Asia’s Growth team.

• Maintain consistent OpenPass brand, identity and experience in accordance with the company’s brand guidelines and Global Marketing KPIs.

Key tasks

• Take part in local business planning and target setting together with the Country General Manager.

• Prepare and execute the local online and offline marketing, communications plans and budget aligned with the country sales targets, with support from Head of Marketing & Media (HQ).

• Control the local marketing, sales and communications budget.

• Manage the local PR, Digital/Offline marketing agency relations.

• Manage the local operative relations with external sales partners and channels.

• Operate the execution of the planned marketing, communications and sales activities, online and offline.

• Operate local customer marketing content production in the local language.

• Lead the local social media presence and content creation.

• Act as the local media liaison.

• Oversee the stakeholder and crisis communications activities according to the company guidelines.

• Provide marketing and communications function support to the local team responsible for the Transportation Service Provider relationships.

• Take part in Growth team meetings as a representative of the region and deliver to set KPIs.

Requirements

• You have 3+ years of hands-on experience in planning and executing both marketing and communication activities at an agency or in-house team.

• You are familiar with marketing tactics, especially with integrated marketing campaigns.

• You have experience from budgeting and reporting as part of your work.

• You have a sense of aesthetics and a love for great copy and smart communication.

• You follow the latest trends and best practices in offline and online marketing and how to measure results, and continuously want to improve how you work.

• You are able to prioritise and focus in a high volume environment that might require multitasking.

• You are native Indonesian with fluent in English skills.

What you'll get in return:

• Competitive salary

• Subsidised lunches

• Flexible Working 

• Employee option scheme

• Private Healthcare

• Fun, monthly team events

• Annual Training Allowance

If you are interested, please send us your application as soon as possible to job@openpass.asia.